New book “Rethinking Gamification” (also free pdf version)

The Gamification Lab at the Center for Digital Cultures of Leuphana University of Lüneburg announces publication of a new book “Rethinking Gamification”, edited by Mathias Fuchs, Sonia Fizek, Niklas Schrape and Paolo Ruffino. The book also features articles by Sebastian Deterding, Joost Raessens and Daphne Dragona, among others.

Download a free copy of the .pdf version at

Gamification marks a major change to everyday life. It describes the permeation of economic, political, and social contexts by game-elements such as awards, rule structures, and interfaces that are inspired by video games. Despite its use by corporations to manage brand communities and personnel, gamification is more than just a marketing buzzword. States are beginning to use it as a new tool for governing populations more effectively. It promises to fix what is wrong with reality by making every single one of us fitter, happier, and healthier. Indeed, it seems like all of society is up for being transformed into one massive game.

The contributions in this book offer a candid assessment of the gamification hype. They trace back the historical roots of the phenomenon and explore novel design practices and methods. They critically discuss its social implications and even present artistic tactics for resistance. It is time to rethink gamification!


Become a DiGRA Member

Join the premier international association for professionals, academics, developers and other individuals interested in the evolving fields of digital gaming and game studies.